Hair Masks 101: What They Are and Why You Should Care

If you've ever felt overwhelmed by the multitude of haircare products on the market, you're not alone. 


But one product deserves a special spotlight - the Drench and Quench Hair Mask. A hair mask will quickly become your best friend if you have curly hair. 


Highlighting our unique amino acid complex and even tackling the intriguing topic of "slugging." Read on!


What Is a Hair Mask?

A hair mask is an intensive treatment that conditions, nourishes, and repairs your hair. Think of it as a power-packed conditioning therapy that dives deeper than your daily conditioner. Targeting dryness, damage, and frizz, a hair mask delivers a concentrated burst of nutrients and hydration to your locks.

Why Curly Hair Needs Special Attention

Curly hair is particularly susceptible to dryness and breakage because natural oils aren't absorbed as easily due to the structure of their strands. Natural Oil finds it hard to navigate through the twists and turns of each curl, often leaving it dry and brittle. The curlier the hair, the dryer it usually is. A good hair mask like the Drench and Quench can give your curls the extra nourishment they crave.

The Unique Amino Acid Complex

One of the standout features of the Drench and Quench hair mask is the unique amino acids. This complex is a game-changer when it comes to colour retention and strengthening your hair. Amino acids act like building blocks of protein, reinforcing the hair structure and ensuring your freshly-coloured curls don't fade quickly.

Techniques for Applying a Hair Mask

Application is KEY when it comes to hair masks. After shampooing:

  1. Apply the mask generously to damp hair, focusing on mid-lengths and ends where damage is most likely to occur.
  2. Comb it through for even distribution, then let it sit for about 10-15 minutes.
  3. Wrap your hair in a warm towel while you wait for an extra boost.

What About Slugging?

The term "slugging" has become quite popular in skincare and has found its way into haircare discussions. Slugging involves sealing in moisture by applying a heavy, occlusive layer— like an oil or mask, to your hair at night. Afterwards, the hair is covered with a protective layer during sleep. Many TikTok influencers use items like plush socks or silk turbans for this step. 


While it's not for everyone, this technique can provide an added layer of moisture protection for curly hair. However, because the Drench and Quench mask is formulated with an amino acid complex, you may find slugging unnecessary.


In a world teeming with hair care options, hair masks are emerging as a non-negotiable for curly hair. Especially when formulated with a unique amino acid complex like ours, they can be your secret weapon for vibrant, strong, and well-hydrated curls. So, do you need a hair mask? The answer is a resounding yes!