• 250ml bottle of strong hold gel for curly hair
  • Hand squeezing bottle of strong hold curl gel
  • Benefits of using curly hair strong hold gel written beside red hair person
  • Person with blonde curls posing in the sunlight
  • Curly hair product strong hold gel being poured into the palm of a hand
  • Before and after picture of long brunette type 3b curls
1 7

POW Strong Hold Gel 250ml

$43.00
$43.00
Tax included. Shipping calculated at checkout.
Purchase options
$43.00 AUD
$36.55 AUD

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option

Keep Those Curls In Place, Carefree

Related Collections

Find more related curly hair products from LOHY.
International Shipping

New Zealand: $9.20 (nzd) Flat Rate

USA: $9.99 (usd) orders over $49usd

250ml bottle of strong hold gel for curly hair
Hand squeezing bottle of strong hold curl gel
Benefits of using curly hair strong hold gel written beside red hair person
Person with blonde curls posing in the sunlight
Curly hair product strong hold gel being poured into the palm of a hand
Before and after picture of long brunette type 3b curls

  • What Is It?

  • Reviews

  • Ingredients

  • How To Use It

A Strong Hold Gel for extra curl DEFINITION and control.


Do you want more control of your curly hair? POW Strong Hold Gel is your go-to for curl control.


Infused with Soothing Aloe Vera to calm your hard-to-manage mane. This strong-hold Curl gel uses plant proteins and camellia to seal in hydration and reduce frizz. It then locks your curls in position with its powerful active ingredients.

Gabrielle.

★★★★★

Natural-looking, lasting curls

I have shoulder length fine, grey hair. This product is gentle on my scalp, yet provides long-lasting curls. I like that it doesn’t look “wet” for the first couple of days after washing, like some other products, and that it can be refreshed with water, without going frizzy. I follow it up with chutzpah. The video guides for application are great. 👍🏻


Tammy. 

★★★★★

Love Pow!

I love using Pow.

It has the perfect amount of hold for my thick curls, and helps to create the best curls.

I don’t do a refresh after wash day and I find that with Pow, my hair keeps its curl longer and is so soft and shiny.

The minty smell is a bonus, and so fresh x


Trinsa.

★★★★★

4 day no refresh curls

This gel is fabulous! Strong peppermint scent going on, which disappears once the hair is dry. Gives a great cast, which can be challenging to break. But the results! I can get up to 4 days with minimal to no refresh! Loving this gel. This trial size gave me plenty of product to have multiple wash days.


Aqua, Aloe Barbadensis (Aloe Vera) Leaf Juice, Polyquaternium-10, Glycerin, Propanediol, VP/VA Copolymer, Phenoxyethanol, Hydrolysed Soy Protein, Camellia Sinensis (White Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower/Leaf/Stem Extract, Sodium Benzoate, Eucalyptus Globulus Leaf Oil, Mentha Arvensis (Peppermint) Leaf Oil

  1. With dripping wet hair, SECTION your hair into quarters
  2. SQUEEZE a 20-50c amount into your hand and apply section by section pumping more product into your hand as required.
  3. Once the gel is applied, work through your curls with the Flexi-brush to ensure even distribution.
  4. RAKE your fingers through your clumps to create smaller consistent curls.
  5. Next, use your Curl Glove to remove the excess water by SQUISHING the curls into your cupped glove hand. You can add Chutzpah now for extra Volume & Texture.
  6. Once you have removed all the excess water with your Curl Glove, use your Volume+ Combs or Root Clips to set the volume. Diffuse dry or air dry.


Want more..... For video "how-to's" head to our CURL TUTORIALS and see how #CurlsMadeEasy is exactly what it says.

long thick curly hair model
long thick curly hair model
long thick curly hair model
long thick curly hair model

Save With Sets

  • Wash Day

  • Refresh Day

  • Section your freshly washed hair into quarters, and apply to dripping wet/damp hair. Squeeze a 20-50c amount into your hand and apply section by section, squeezing more product into your hand as required.
  • Once the gel is applied, use your Flexi Brush to ensure even distribution and no tangles.
  • Rake your fingers through your clumps to create smaller consistent curls. NB the smaller the clumps = more volume + quicker drying time.
  • Next, use your Curl Glove to remove the excess water by squishing the curls into your cupped glove hand, and visualise a slinky motion but with your hair.
  • Once you have removed all the excess water with your Curl Glove, you can add Chutzpah now for extra Volume & Texture or use your Volume+ Combs or Root Clips to set the volume. Diffuse dry or air dry.

This product is best used on Wash-Day. If you are looking for a great refresh product we recommend Cruise Control or Oomph.

Blonde curly hair wash
Curly hair model bouncy curlsCurly hair model bouncy curls

LOHY's POW Strong Hold Gel: Myth-Busting the Stronghold Stigma

No more crispy noodle-like curls! Find out how we have made a strong hold gel that won't make your toes curl, just your hair.

Read More

Reduce Reuse Recycle

  • HOW IT'S MADE

  • HOW TO RECYCLE

Bottle

Recyclable Lid (PP) & Recyclable Bottle (HDPE)


800ml Pouches

Recyclable Cap (PP), Recyclable Spout (PE) & Recyclable Pouch (PET, Nylon & PE)


30ml Pouches

Recyclable Pouch (PET Inner & PE Outer), Recyclable Spout (PE) & Recyclable Cap (PP)

Bottles & 30ml Pouches

All of our bottles are made from recyclable materials that can be taken to your local Recycling Depot or placed in your Yellow Bin.


Simply rinse out the bottles to remove as much of the product as possible and replace the lid.  Then, simply wait for bin night - easy!


800ml Pouches

Finished your pouch and ready to recycle?  Take your empty pouches and place them into a TerraCycle® bin at any local MECCA store.


TerraCycle® is committed to 'Eliminating the Idea of Waste', partnering with many organisations and brands to help recycle the ‘unrecyclable’. They will take your used products and transform them into something useful!


NOTE: Please remove as much of the remaining product as possible before taking to your nearest MECCA store - a good rinse will help. They will not accept any dripping items, so please make sure your items are dry.

Customer Reviews

Based on 60 reviews
82%
(49)
8%
(5)
5%
(3)
3%
(2)
2%
(1)
91.4
100.0
J
Joanne Watson

POW Strong Hold Gel 250ml

C
C.B.

Love it always have keep coming back

k
kylie wallace
frizz and crunch free

i didnt like pow the first time i used it. when my hair dried it was frizzy. i thought to myself: self, this cant be right. so next time i used a heap more - like, a lot more - i fill most of my hand with it - what a great result! there is no crunch once my hair dries (which i love) and it gets me into day 2 AND 3 - unheard of for my crazy & usually frizzy curls. using this stuff enables me to be a frizz-free-zone - insert happy face emoji

B
Brenda Santos
THE BEST PRODUCT EVER

I was looking for some gel to embrace my curls (2b wavy hair) However, I didn’t find the perfect product until now!

N
Nicole Watt
POW

Best gel I’ve ever used. I can get a week out of it with a refresh every few days. Never had that with any other gel. It’s amazing!

123