LOHY. was born from the real needs of real curls. As a curl specialist with a fully booked salon in regional Australia, Jonina saw it every day—clients leaving the salon with beautiful curls, only to struggle at home. They needed more than just styling tips—they needed the right products.

"I needed Australian-made, high-quality products my clients could take home to achieve salon-quality good hair days—every day."

And so started LOHY.

Our products are crafted to simplify curly hair care, not complicate it. We use organic-based, vegan-friendly ingredients to nourish, define, and protect—without sulfates, silicones, or parabens. They're gentle for daily use, powerful for lasting results, and perfect for every wave, curl or coil.

From a one-woman vision to a growing team of curl-obsessed educators and innovators, LOHY. has always stood for education through simplicity. We’re here to take the guesswork out of curls—with clean formulas, real education, and a whole lot of LOHY.

Because with LOHY., it’s curls made easy

Love and Hydration.