4 Ways To Feel The Love This Valentine’s Day!

Valentine's Day isn’t just about romantic love - it’s about love in all its forms! Whether you're celebrating with a special someone, your besties, or enjoying some well-deserved me-time, your curls deserve to feel the love, too. They put up with a lot, from unpredictable weather to the occasional heat styling betrayal (we forgive, but we never forget).

So this year, why not shower those locks some extra TLC!

1. Indulge In Some Self-Care Love

Valentine’s Day is the perfect excuse (not that you need one!) to pamper yourself, and that includes your curls! Whether you're flying solo this V-Day or just treating yourself because you deserve it, a little self-care goes a long way.

Step 1. Start with a deep conditioning session using LOHY.'s Drench & Quench Hair Mask for ultimate hydration. After double cleansing your curls, grab your Drench & Quench and lather your curls in the hydration goodness!

Step 2. Once your hair mask is in, forget the steamy dinner date—a DIY steam session is where it’s at! Steam helps open up the hair cuticle, allowing your products to penetrate deeply for max hydration. After applying your hair mask—grab your Cold Shoulder Guard, soak it in water, then put it in the microwave for around a minute (every microwave is different, so make sure you check the temperature regularly to avoid burning yourself). Wrap your curls up and let the steam do its magic. It’s like a spa day for your curls, minus the overpriced cucumber water.

Step 3. Extend the pampering beyond your hair! While you wait for the hair mask to work its magic here’s some suggestions for extra self care!

• Give yourself a mani-pedi

• Pop on a hydrating face mask

• Plan a cozy night in with your favourite book

• A glass of your favourite wine

• Run yourself a bubble bath

• Put on your favourite movie

Step 4. It’s time to rinse. Now that you're feeling relaxed, pampered, and refreshed, it's time to rinse out your hair!

The result = hydrated, fresh, frizz-free curls!

2. Date Night Curls

Whether you’re heading out for a fancy dinner or planning a romantic night in (wink wink), we know you’ll want to look your best! 

For a night out:

• Go nuts with your styling products for that extra bit of hold! Styling products add volume and definition while allowing your curls to remain bouncy and touchable. Use Strong Hold Gels and Volumising Foams for longevity. 

• Set your style with Hold-It Shimmer Hairspray. Perfect for long-lasting definition and frizz control if you’ve got a big night ahead!

For a night in: 

• If you’re having an evening in and you want your curls to stay in place but you also want them to be totally touchable - use a Curl Cream. These allow for flexibility which is perfect when you're lounging on the couch or snuggled up in bed. 

• Don't forget to protect your curls while you sleep! It doesn't feel sexy, but if you want to wake up looking a million bucks the next morning- it’s critical. Snuggle up and rest easy by securing your curls in your Sleep Cozy. This simple step helps prevent tangles and dreaded bedhead, so you wake up with gorgeous, fuss-free curls in the morning.

3. Fall In Love With Effortless Styling

Not every Valentine's Day celebration calls for an elaborate hair routine. Sometimes, effortless and natural is the way to go!

• Embrace your natural curl pattern with a wash-&-go routine.

• Fluff out your roots with a Volume Comb for that soft, effortless volume.

• Add a touch of glam with accessories. Whisking your curls up into a sparkly claw clip adds a touch of sparkle- with little to no effort at all. 

4. Share the Love!

Ever heard of Galentine's day? What better way to celebrate love than by spending it with your gal pals!

• Plan a self-care night with your besties. Turn up the music, indulge in your favourite take out and treat Yo’ selves!

• Surprise each other with a thoughtful gift! Our Mini Range makes the perfect “Happy Gal-entine’s Day” treat to show a little love.

• And don’t forget to share the fun on socials! No one should feel alone on V-Day, so spread the love and show off just how fabulous a self-care celebration can be!

This Valentine’s Day, whether you’re celebrating solo, with friends, or with that special someone, make sure your curls get the love they deserve.

Because curls + care = love!

Happy Valentine’s Day, Curl Friends! ❤️ LOHY. xx