If you’ve ever felt a little lost in the curly hair jungle (no shame, we’ve all been there), this is your map.

The truth is — healthy, defined, frizz-free curls all come back to one simple golden routine: Wash. Hydrate. Style.

These three steps are the foundation of every great curl day. And the best part? Once you get them right, everything else just falls into place.


Wash — Give Your Curls a Fresh Start

Think of washing as your reset button. A good cleanse using LOHY.'s Nourish & Flourish Shampoo clears away old product, sweat, and oils — giving your curls a clean slate to drink up all that hydration coming next.

But here’s the trick: over-washing can do more harm than good. Curly hair thrives on natural oils, so 1–3 wash days a week is plenty. If your hair is coarser in texture, washing less (1-2 times per week) can be more effective. 

Hydrating your curls

Hydrate — The Heart of Healthy Curls

Hydration is where the magic happens. This is when your curls get that soft, juicy, bounce-back feel we all crave.

Think of hydration as your hair’s daily drink — while moisture (from hydrating styling products) is the seal that keeps that drink locked in.

After cleansing, load up on hydration with a leave-in conditioner or curl cream. Then, layer on a gel or foam to hold it all together. Depending on the type of hold you want, use either LOHY.'s Oomph Hydrating Gel OR POW Strong Hold Gel for days where you want some longevity. 

To assist with product distribution use you Flexi Brush to gently brush products through- this helps coat every hair strand with product and it encourages juicy curl clumps. 

Style — Lock It In

Styling is what takes your curls from “cute” to “can’t stop touching them.” Whether you’re into scrunching, raking, or brush styling, this is where you shape your curls after locking in that hydration.

If you're layering products, follow these guidelines for best results:

  1. Apply your curl cream or leave-in for softness. (Go easy on creams if you have fine or wavy hair). 

  2. Add foam for volume and bounce. We love Chutzpah Volumising Foam, because its perfect for adding volume without weighing down your curls. 

  3. Finish with a gel or hairspray for hold and frizz control.

Then let those curls air dry or diffuse — and remember, hands off until they’re 100% dry (we know it’s hard!)

 

Pro Tip: Every head for curls is different, so remember what works for your friend, or that influencer on Insta might not always be what works for your hair- so have fun, play around and create your own unique golden routine. 

The “golden routine” isn’t about perfection — it’s about consistency.

Cleanse when your curls need it, hydrate regularly by using quality curly approved products like LOHY., and finish with some styling technique. 

And if you’re ever stuck, go back to basics: Wash. Hydrate. Style. It’s the simplest way to bring your curls back to life — every single time.

 

Love & Hydration xx

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